Hosted Break
Czas: 0:31
Hosted break designed to air with core program. Program's popularity with a non-traditional audience inspired me to write copy to engage those who might be tuning into the station for the first time in a long time. I wrote the copy, directed the shoot, selected music, created graphics, and edited the hosted break. This is just one spot in a series of hosted breaks that aired with new episodes and re-broadcasts from the previous week. There were 4 to 6 spots per night for 7 weeks. Messaging for the campaign focused on key issues: support, original programming, engaging new viewers, and keeping loyal viewers.